LOCATION RESEARCH AND EVALUATION
Saquella researches, through its network, new contacts and relationships, the best locations in Italy and the world. Once they have been found, the locations undergo the economic and business evaluation, based on geo-marketing analyses and economic-financial models created by International best practices.The resulting synthesis of research and evaluation leads to a perfect consistency between customer targets, selling point layout, product categories and staff organization.
PROJECT ENGINEERING
Saquella designs the premises by studying the best technical conditions to exploit the selling point potential to the best. The Saquella Espresso Club design is complex from the brand image point of view, but it develops in a simple and modular way thanks to vanguard technical solutions.Each and every one is a stand-alone design, customized to the very last detail, resulting in that absolute excellence that only Italian design can reach.
IN HOUSE E LOCAL TRAINING
Company specialized employees organize theory and practice courses, to offer franchisees a specific and permanent training.At the opening and start-up stages, Saquella necessarily sends trainers that supervise the selling point working, ensuring that the requested high quality standards are respected.
OPERATIVE MARKETING OPERATIVO AND ADVERTISING
Saquella provides franchisees with all the necessary marketing means during the whole franchising duration to improve the selling point visibility and turnover. So franchisees can use the company site, the community, the fidelity card, incentive plans.Furthermore, Saquella continuously carries out many activities (sponsoring, trade fairs and events) aimed at promoting brand awareness at the institutional level. These activities greatly contribute to outline quality, Italian style and innovation values that lie at the heart of Saquella Espresso Club.